Nintendo DS Lite Commercials





I was interested in Nicole Kidman's new Nintendo DS Lite commercial. Mostly, I was interested in the drastic change in Nintendo's marketing approach. Their original DS commercials for the U.S. market were based on science documentaries like you might see on Discover channel or PBS: http://www.youtube.com/watch?v=T1JAwIwBDNg

However, this new ad just features Nicole having fun playing the Brain Age game: http://www.youtube.com/watch?v=JA_r9FUEgAA

What is really interesting about this is that it is almost EXACTLY the same commercial that Nanako Matsushima made for the same game and was used in Japan years ago: http://touch-ds.jp/mediagallery/st25.html Nanako's and Nicole's Brain Ages are even the same (52)! I am not sure what it means that Nanako was born in 1973 and Nicole in 1967 and that their brain ages are the same.

Anyway, this represents sort of a different approach to marketing this product for Western consumers.